Personal project

Personal project

Personal project

Personal project

Personal project

It's Virtually Christmas

It's Virtually Christmas

It's Virtually Christmas

It's Virtually Christmas

It's Virtually Christmas

Santa’s VR presents are coming to town

Santa’s VR presents are coming to town

Santa’s VR presents are coming to town

Santa’s VR presents are coming to town

tumbnail_christmas_large

Background

Background

Background

Background

Background

’It’s virtually Christmas’ was an experimental Christmas-themed tech exhibition created at SapientRazorfish. We had been tinkering a bit with virtual reality based 3D painting tools like Google Tilt Brush and Kodon.

’It’s virtually Christmas’ was an experimental Christmas-themed tech exhibition created at SapientRazorfish. We had been tinkering a bit with virtual reality based 3D painting tools like Google Tilt Brush and Kodon.

’It’s virtually Christmas’ was an experimental Christmas-themed tech exhibition created at SapientRazorfish. We had been tinkering a bit with virtual reality based 3D painting tools like Google Tilt Brush and Kodon.

’It’s virtually Christmas’ was an experimental Christmas-themed tech exhibition created at SapientRazorfish. We had been tinkering a bit with virtual reality based 3D painting tools like Google Tilt Brush and Kodon.

While they’re both really fun tools, they’re very much a closed off, one-person experience behind a VR headset. We wanted to find a way to open the world of VR to the rest of the agency.

While they’re both really fun tools, they’re very much a closed off, one-person experience behind a VR headset. We wanted to find a way to open the world of VR to the rest of the agency.

While they’re both really fun tools, they’re very much a closed off, one-person experience behind a VR headset. We wanted to find a way to open the world of VR to the rest of the agency.

While they’re both really fun tools, they’re very much a closed off, one-person experience behind a VR headset. We wanted to find a way to open the world of VR to the rest of the agency.

tiltBrush

How Google Tilt Brush works

How Google Tilt Brush works

What we did

What we did

What we did

What we did

We asked some people from the studio to draw some amazing Christmas presents in virtual reality. The finished 3D models were shared by an augmented reality app that allowed you to have a “sneak peek” at some special presents that we placed under our studio Christmas tree.

We asked some people from the studio to draw some amazing Christmas presents in virtual reality. The finished 3D models were shared by an augmented reality app that allowed you to have a “sneak peek” at some special presents that we placed under our studio Christmas tree.

We asked some people from the studio to draw some amazing Christmas presents in virtual reality. The finished 3D models were shared by an augmented reality app that allowed you to have a “sneak peek” at some special presents that we placed under our studio Christmas tree.

We asked some people from the studio to draw some amazing Christmas presents in virtual reality. The finished 3D models were shared by an augmented reality app that allowed you to have a “sneak peek” at some special presents that we placed under our studio Christmas tree.

We asked some people from the studio to draw some amazing Christmas presents in virtual reality. The finished 3D models were shared by an augmented reality app that allowed you to have a “sneak peek” at some special presents that we placed under our studio Christmas tree.

The process

The process

The process

The process

The basic idea is that your phone’s camera recognises a marker, much like a QR code, and overlays a graphic on top of that. We created some custom-made wrapping paper to act as our marker. (In agency brand colours of course)

The basic idea is that your phone’s camera recognises a marker, much like a QR code, and overlays a graphic on top of that. We created some custom-made wrapping paper to act as our marker. (In agency brand colours of course)

The basic idea is that your phone’s camera recognises a marker, much like a QR code, and overlays a graphic on top of that. We created some custom-made wrapping paper to act as our marker. (In agency brand colours of course)

The basic idea is that your phone’s camera recognises a marker, much like a QR code, and overlays a graphic on top of that. We created some custom-made wrapping paper to act as our marker. (In agency brand colours of course)

wrapping paper
presents

To display the different models, each wrapping paper had to be different. Additionally, all six sides of the presents had to be unique to create the orientation needed to display the 3D model from any angle. A simple looping pattern wouldn’t work as it would just recognise the same thing over and over.

We created a series of dynamic Christmas patterns that were turned into wrapping paper. Once the paper was wrapped around the present, each side was scanned and mapped back to a virtual cube to ensure the orientation of the 3D models would always match the present, whichever way you turned it.

To display the different models, each wrapping paper had to be different. Additionally, all six sides of the presents had to be unique to create the orientation needed to display the 3D model from any angle. A simple looping pattern wouldn’t work as it would just recognise the same thing over and over.

We created a series of dynamic Christmas patterns that were turned into wrapping paper. Once the paper was wrapped around the present, each side was scanned and mapped back to a virtual cube to ensure the orientation of the 3D models would always match the present, whichever way you turned it.

To display the different models, each wrapping paper had to be different. Additionally, all six sides of the presents had to be unique to create the orientation needed to display the 3D model from any angle. A simple looping pattern wouldn’t work as it would just recognise the same thing over and over.

We created a series of dynamic Christmas patterns that were turned into wrapping paper. Once the paper was wrapped around the present, each side was scanned and mapped back to a virtual cube to ensure the orientation of the 3D models would always match the present, whichever way you turned it.

To display the different models, each wrapping paper had to be different. Additionally, all six sides of the presents had to be unique to create the orientation needed to display the 3D model from any angle. A simple looping pattern wouldn’t work as it would just recognise the same thing over and over.

We created a series of dynamic Christmas patterns that were turned into wrapping paper. Once the paper was wrapped around the present, each side was scanned and mapped back to a virtual cube to ensure the orientation of the 3D models would always match the present, whichever way you turned it.

The Augmented reality app in action

The Augmented reality app in action

vr_dog

3D print of a VR drawing... So futuristic

3D print of a VR drawing... So futuristic

The outcome

The outcome

The outcome

The outcome

We loaded the app on a number of devices and put them in the hands of our colleagues to go explore the presents. I think we managed to bring back some of that childhood excitement of wondering “what’s inside?”

We loaded the app on a number of devices and put them in the hands of our colleagues to go explore the presents. I think we managed to bring back some of that childhood excitement of wondering “what’s inside?”

We loaded the app on a number of devices and put them in the hands of our colleagues to go explore the presents. I think we managed to bring back some of that childhood excitement of wondering “what’s inside?”

We loaded the app on a number of devices and put them in the hands of our colleagues to go explore the presents. I think we managed to bring back some of that childhood excitement of wondering “what’s inside?”

event

app’y christmas ;-)

app’y christmas ;-)

app’y christmas ;-)

app’y christmas ;-)

iPad

Some other projects

Helping Britain BankNatWest / RBS

Enabling Good Hair DaysAll Things Hair (Unilever)

Junk PaperUpcycled notepads

PowerPoint BingoBored-game

Various postersGraphic Design

Chubby fontTypeface

BeatballsUtterly weird

Anders Kristoffersen

Designer

Making cool shit in:

Making cool shit in:

Making cool shit in:

Lofoten Vesterålen Trondheim Southampton Stockholm London

Lofoten Vesterålen Trondheim Southampton Stockholm London

 © 2019

 © 2019

 © 2019