So many brands, so little time

So many brands, so little time

So many brands, so little time

So many brands, so little time

As one of the largest companies in the world, Unilever owns several hundred brands and websites. While some of their brands have built their new sites on the new unified experience platform, many are yet to make the move.

We were asked to help recruit more brands by showcasing the capabilities of the platform, without being brand biased or having to link to ever-changing brand sites. To achieve this, we created The White Label; an exemplar brand site and a live component library that documents all the platform has to offer.

As one of the largest companies in the world, Unilever owns several hundred brands and websites. While some of their brands have built their new sites on the new unified experience platform, many are yet to make the move.

We were asked to help recruit more brands by showcasing the capabilities of the platform, without being brand biased or having to link to ever-changing brand sites. To achieve this, we created The White Label; an exemplar brand site and a live component library that documents all the platform has to offer.

As one of the largest companies in the world, Unilever owns several hundred brands and websites. While some of their brands have built their new sites on the new unified experience platform, many are yet to make the move.

We were asked to help recruit more brands by showcasing the capabilities of the platform, without being brand biased or having to link to ever-changing brand sites. To achieve this, we created The White Label; an exemplar brand site and a live component library that documents all the platform has to offer.

As one of the largest companies in the world, Unilever owns several hundred brands and websites. While some of their brands have built their new sites on the new unified experience platform, many are yet to make the move.

We were asked to help recruit more brands by showcasing the capabilities of the platform, without being brand biased or having to link to ever-changing brand sites. To achieve this, we created The White Label; an exemplar brand site and a live component library that documents all the platform has to offer.

Tailor-made

Tailor-made

Tailor-made

Tailor-made

We wanted the brand itself to always take the back seat, allowing you to focus on the behaviour and functionality. — After all it’s about the platform, not a fictional retailer. The White Label happens to sell jeans and t-shirts, but we always wanted the branding to work equally well if we replaced the products with books, cars, shampoos or anything else. As a brand representative we want you to be able to imagine your own products on the site.

We wanted the brand itself to always take the back seat, allowing you to focus on the behaviour and functionality. — After all it’s about the platform, not a fictional retailer. The White Label happens to sell jeans and t-shirts, but we always wanted the branding to work equally well if we replaced the products with books, cars, shampoos or anything else. As a brand representative we want you to be able to imagine your own products on the site.

We wanted the brand itself to always take the back seat, allowing you to focus on the behaviour and functionality. — After all it’s about the platform, not a fictional retailer. The White Label happens to sell jeans and t-shirts, but we always wanted the branding to work equally well if we replaced the products with books, cars, shampoos or anything else. As a brand representative we want you to be able to imagine your own products on the site.

We wanted the brand itself to always take the back seat, allowing you to focus on the behaviour and functionality. — After all it’s about the platform, not a fictional retailer. The White Label happens to sell jeans and t-shirts, but we always wanted the branding to work equally well if we replaced the products with books, cars, shampoos or anything else. As a brand representative we want you to be able to imagine your own products on the site.

Interaction speaks louder than words

Interaction speaks louder than words

Interaction speaks louder than words

Interaction speaks louder than words

We wanted to get rid of endless technical documents written by- and for developers, and centralise the useful information in one place. Behind the white labelled brand site sits years of documented knowledge and best-practises in a simple-to-understand format. We make sense of technical jargon by visualising features and making them editable so you can learn by doing.

We wanted to get rid of endless technical documents written by- and for developers, and centralise the useful information in one place. Behind the white labelled brand site sits years of documented knowledge and best-practises in a simple-to-understand format. We make sense of technical jargon by visualising features and making them editable so you can learn by doing.

We wanted to get rid of endless technical documents written by- and for developers, and centralise the useful information in one place. Behind the white labelled brand site sits years of documented knowledge and best-practises in a simple-to-understand format. We make sense of technical jargon by visualising features and making them editable so you can learn by doing.

We wanted to get rid of endless technical documents written by- and for developers, and centralise the useful information in one place. Behind the white labelled brand site sits years of documented knowledge and best-practises in a simple-to-understand format. We make sense of technical jargon by visualising features and making them editable so you can learn by doing.

Large-scale, low cost

Large-scale, low cost

Large-scale, low cost

Large-scale, low cost

The platform caters for both bespoke and universal experiences across very different industries, offering hundreds of components — each with several variations. No single brand had ever taken advantage of all the platform has to offer. Creating a large-scale web build with a team of only four was certainly a … learning opportunity shall we say?

The platform caters for both bespoke and universal experiences across very different industries, offering hundreds of components — each with several variations. No single brand had ever taken advantage of all the platform has to offer. Creating a large-scale web build with a team of only four was certainly a … learning opportunity shall we say?

The platform caters for both bespoke and universal experiences across very different industries, offering hundreds of components — each with several variations. No single brand had ever taken advantage of all the platform has to offer. Creating a large-scale web build with a team of only four was certainly a … learning opportunity shall we say?

The platform caters for both bespoke and universal experiences across very different industries, offering hundreds of components — each with several variations. No single brand had ever taken advantage of all the platform has to offer. Creating a large-scale web build with a team of only four was certainly a … learning opportunity shall we say?