Axe / Lynx

Axe / Lynx

Axe / Lynx

Axe / Lynx

Tackling Toxic Masculinity

Tackling Toxic Masculinity

Tackling Toxic Masculinity

Tackling Toxic Masculinity

Tackling Toxic Masculinity

Using big data to fuel a meaningful conversation

Using big data to fuel a meaningful conversation

Using big data to fuel a meaningful conversation

Using big data to fuel a meaningful conversation

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Background

Background

Background

Background

Background

In May 2017, Axe launched a social campaign to start a conversation around toxic masculinity and what it means to be a man in the modern day. Search engine data shows that guys are asking for permission to be themselves.

In May 2017, Axe launched a social campaign to start a conversation around toxic masculinity and what it means to be a man in the modern day. Search engine data shows that guys are asking for permission to be themselves.

In May 2017, Axe launched a social campaign to start a conversation around toxic masculinity and what it means to be a man in the modern day. Search engine data shows that guys are asking for permission to be themselves.

In May 2017, Axe launched a social campaign to start a conversation around toxic masculinity and what it means to be a man in the modern day. Search engine data shows that guys are asking for permission to be themselves.

Axe_USLP

Results

Results

Results

Results

Results

Check out the case study below to learn more about the campaign and its impact:

Check out the case study below to learn more about the campaign and its impact:

Check out the case study below to learn more about the campaign and its impact:

Check out the case study below to learn more about the campaign and its impact:

Some other projects

Helping Britain BankNatWest / RBS

Enabling Good Hair DaysAll Things Hair (Unilever)

Junk PaperUpcycled notepads

PowerPoint BingoBored-game

Various postersGraphic Design

It's Virtually ChristmasVR/AR Tech exhibition

Chubby fontTypeface

BeatballsUtterly weird

Anders Kristoffersen

Designer

Making cool shit in:

Making cool shit in:

Making cool shit in:

Lofoten Vesterålen Trondheim Southampton Stockholm London

Lofoten Vesterålen Trondheim Southampton Stockholm London

 © 2019

 © 2019

 © 2019