Axe / Lynx
Axe / Lynx
Axe / Lynx
Axe / Lynx
Tackling Toxic Masculinity
Tackling Toxic Masculinity
Tackling Toxic Masculinity
Tackling Toxic Masculinity
Tackling Toxic Masculinity
Using big data to fuel a meaningful conversation
Using big data to fuel a meaningful conversation
Using big data to fuel a meaningful conversation
Using big data to fuel a meaningful conversation
Background
Background
Background
Background
Background
In May 2017, Axe launched a social campaign to start a conversation around toxic masculinity and what it means to be a man today. Search engine data shows that guys are asking for permission to be themselves, so the campaign centred around breaking down the stereotypical misconceptions.
In May 2017, Axe launched a social campaign to start a conversation around toxic masculinity and what it means to be a man today. Search engine data shows that guys are asking for permission to be themselves, so the campaign centred around breaking down the stereotypical misconceptions.
In May 2017, Axe launched a social campaign to start a conversation around toxic masculinity and what it means to be a man today. Search engine data shows that guys are asking for permission to be themselves, so the campaign centred around breaking down the stereotypical misconceptions.
In May 2017, Axe launched a social campaign to start a conversation around toxic masculinity and what it means to be a man today. Search engine data shows that guys are asking for permission to be themselves, so the campaign centred around breaking down the stereotypical misconceptions.
Results
Results
Results
Results
Results
Check out the case study below to learn more about the campaign and its impact:
Check out the case study below to learn more about the campaign and its impact:
Check out the case study below to learn more about the campaign and its impact:
Check out the case study below to learn more about the campaign and its impact:
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Anders Kristoffersen
Designer
Making cool shit in:
Making cool shit in:
Making cool shit in:
Lofoten Vesterålen Trondheim Southampton Stockholm London
Lofoten Vesterålen Trondheim Southampton Stockholm London
© 2022
© 2022
© 2022